Designed AI-enhanced e-commerce experience systems across UX, brand strategy, personalization, modular content architecture and customer journeys.
Greeting
I’m Ningli, an UX Designer / Media creator focused on future interactions and human values.
My path moves across art, design and product, with a few identity shifts along the way. Looking back, the work has kept circling one question: as technology reshapes expression, relationships and everyday life, how might we preserve and deepen the emotions, trust and connections that matter most to people?
When I lived and studied at Design Academy Eindhoven in the Netherlands, I first felt the force of human-centered critical thinking, and the possibility of design as a way to intervene in society. The sincerity and affective power of art, together with the creativity of design, made me want to build products that are genuinely meaningful for people.
My graduate project Face to Face was an early exploration of this direction. It combined moving image, real-time facial sensing and emotion recognition to examine digital identity, self-presentation and human-machine relationships.
That project made something clearer for me: I am not interested in technology for its own sake, but in how technology changes how people feel, and how we might see ourselves again through it.
I value sincerity, kindness and inclusion. I also believe in organic growth, long-term collaboration and building things together. In product and interaction work, I tend to return first to the human situation: why people feel confused, when they feel understood, how trust is formed, and whether a system can help people express and act more naturally.
Outside work, I often solo travel into unknown places, and return to myself through yoga, Buddhism, the outdoors and reflection. I hope to work with creative teams to explore future-facing interactions, product forms and warmer relationships between people and technology.
Career path
Work roles across UX, design strategist, studio practice and media design.
Worked on AI Intelligent Search 2.0, agentic-product research, HarmonyOS-related design development, Celia Translate insights and AIGC prototype visualization.
ZEN-ZHU STUDIO
Built an independent practice for brand, website, video and UI/UX projects, serving individuals, start-ups and organizations.
Designed solution-driven UX products for China-market clients, including mini programs, apps, H5 campaigns, websites, prototypes and user research.
Facilitated digital transformation learning through UX-oriented methods, collaborative research and structured design exercises.
Researched and practiced digital products with a focus on AR techniques and interactive Instagram filters for media promotion.
Supported event-archive website design for Future of the Past, an interactive project around technology, memory and time.
Created visual material for TV programs, news, digital storytelling, promotions and offline events.
Practiced graphic design, typography and digital media design in a studio environment.
Education
MA Graphic Design / Fine Art and Design Netherlands
MA Information Design Netherlands
Visual Communication Design China
Experience
Artist-period exhibitions and cultural activities.
Media-art presentations NL / US
Art, design and culture NL / DE / JP
Volunteering
Cultural-social community outside formal roles.
Isha Foundation Global
神经现实 neu-reality.com
STRP Science and Technology
Dutch Design Week Arts and Culture
Fo Guang Shan He Hua Temple Amsterdam
Off the clock
Outside work, I draw energy from culture, nature and mind-body exploration.
Gallery day
Yoga practice
Cultural fieldwork
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