About me

I hope to be a 🧚‍♀️ bright presence.

Ningli Zhu portrait

Greeting

I’m Ningli, an UX Designer / Media creator focused on future interactions and human values.

My path moves across art, design and product, with a few identity shifts along the way. Looking back, the work has kept circling one question: as technology reshapes expression, relationships and everyday life, how might we preserve and deepen the emotions, trust and connections that matter most to people?

When I lived and studied at Design Academy Eindhoven in the Netherlands, I first felt the force of human-centered critical thinking, and the possibility of design as a way to intervene in society. The sincerity and affective power of art, together with the creativity of design, made me want to build products that are genuinely meaningful for people.

My graduate project Face to Face was an early exploration of this direction. It combined moving image, real-time facial sensing and emotion recognition to examine digital identity, self-presentation and human-machine relationships.

That project made something clearer for me: I am not interested in technology for its own sake, but in how technology changes how people feel, and how we might see ourselves again through it.

I value sincerity, kindness and inclusion. I also believe in organic growth, long-term collaboration and building things together. In product and interaction work, I tend to return first to the human situation: why people feel confused, when they feel understood, how trust is formed, and whether a system can help people express and act more naturally.

Outside work, I often solo travel into unknown places, and return to myself through yoga, Buddhism, the outdoors and reflection. I hope to work with creative teams to explore future-facing interactions, product forms and warmer relationships between people and technology.

Career path

Work roles across UX, design strategist, studio practice and media design.

2026 – Present Shenzhen, CN Senior UX & Design Strategist

Momcozy

Designed AI-enhanced e-commerce experience systems across UX, brand strategy, personalization, modular content architecture and customer journeys.

2025 – 2026 Nanjing, CN User Experience Designer (outsourced)

Huawei

Worked on AI Intelligent Search 2.0, agentic-product research, HarmonyOS-related design development, Celia Translate insights and AIGC prototype visualization.

2019 – Present Netherlands / China Creative Designer | Studio Owner

ZEN-ZHU STUDIO

Built an independent practice for brand, website, video and UI/UX projects, serving individuals, start-ups and organizations.

2021 – 2023 Amsterdam, NL UI/UX Designer

NextportChina

Designed solution-driven UX products for China-market clients, including mini programs, apps, H5 campaigns, websites, prototypes and user research.

2021 Amsterdam, NL Digital Transformation Trainer

Digital Society School

Facilitated digital transformation learning through UX-oriented methods, collaborative research and structured design exercises.

2020 Amsterdam, NL Media Designer Intern

UNI_VERSE Studio

Researched and practiced digital products with a focus on AR techniques and interactive Instagram filters for media promotion.

2017 Summer Utrecht, NL Summer Design Internship

Stichting Impakt

Supported event-archive website design for Future of the Past, an interactive project around technology, memory and time.

2013 – 2016 Nanjing, CN Art Editor | Visual Designer

Jiangsu Broadcasting Corporation

Created visual material for TV programs, news, digital storytelling, promotions and offline events.

Off the clock

Outside work, I draw energy from culture, nature and mind-body exploration.

Media-art lover Cultural explorer Yogi 🧘‍♀️ Notes and reflections Gardener 🌱 Swimming
Ningli at a museum with Girl with a Pearl Earring Gallery day
City texture
Studio notes
Yoga and meditation practice with Isha Foundation Yoga practice
Community fieldwork and cultural volunteering Cultural fieldwork

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