Exploring Affective Storytelling with→→ VisualDesign NewMedia Technolog Exploring Affective Storytelling with→→ VisualDesign NewMedia Technolog
PROJECT
 

Mauritshuis
Wechat Mini Program


FORMAT: App
ROLE: UI UX Designer
TOOL: XD, Figma
TEAM: NPC
TIME:  Jun 2022



︎ SUMMARY

The Mauritshuis Museum aims to expand its market to the Chinese target. We (NPC) collaborated with them to design and develop a lightweight mini-program which offers a highlight of the museum, the iconic masterpieces as well as a tour guide in dual languages.

The App provided a great virtual value for potential Chinese visitors, especially under the tourism crisis affected by Covid-19. It has been built within a limited budget, however, has offered the essential functions while keeping a great potential to add more engaging features in the future.




↓ App Preview







︎ GOALS


  • 01_ Target Chinese Visitors

  • 02_ Highlights of the artwork

  • 03_ Lightweight & Easy-to-use

  • 04_ Align with existing design language














︎ PAIN-POINTS

  • Chinese visitors with language barrier find it hard to understand the artwork well.

  • The official Mauritshuis App is complex to navigate while the Chinese version is not well translated.

  • Potential Chinese visitors prefer easy-to-read resources to get highlight information.

  • Affected by Covid travel restrictions, large amount of Chinese art lovers can’t go visit in the museum.














︎ PROCESS


  • RESEARCH

          User persona
          Case study
          Info architecture

  • DEFINE

        Highlight artwork
        Main features
‍

  • IDERATE

        Sitemap
        Userflow
‍

  • DESIGN

        Wireframe
        Prototype
‍

  • DEVELOP

        Build Mini Program









* Related UX Design Resrach, Sitemap, wireframe, prototype and design system will be soon updated.



‍