Wechat Mini Program
ROLE: UI UX Designer
TOOL: XD, Figma
TIME: Jun 2022
The Mauritshuis Museum aims to expand its market to the Chinese target. We (NPC) collaborated with them to design and develop a lightweight mini-program which offers a highlight of the museum, the iconic masterpieces as well as a tour guide in dual languages.
The App provided a great virtual value for potential Chinese visitors, especially under the tourism crisis affected by Covid-19. It has been built within a limited budget, however, has offered the essential functions while keeping a great potential to add more engaging features in the future.
↓ App Preview
01_ Target Chinese Visitors
02_ Highlights of the artwork
03_ Lightweight & Easy-to-use
04_ Align with existing design language
Chinese visitors with language barrier find it hard to understand the artwork well.
The official Mauritshuis App is complex to navigate while the Chinese version is not well translated.
Potential Chinese visitors prefer easy-to-read resources to get highlight information.
Affected by Covid travel restrictions, large amount of Chinese art lovers can’t go visit in the museum.